Guarding the privacy and safety of your data is very important to us. This Policy outlines what we collect about you, and how we use, share, and manage this data. It also outlines the choices you have about this data. Please read it carefully.

What We Collect and Why

We collect your data in several ways including when you choose to share it with us, when you shop with us or engage with our digital properties, and from our affiliates and partners. We intend to comply with applicable laws no matter how we obtain your data. The table below describes what we collect, how we collect it and why.

Data Category, Purpose and Sources

Identifiers – e.g., name, email address, physical address, phone number, on line identifiers (such as username or social handle), etc.

We may use this data in order to identify you, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyse other data we collect, identify other potential customers (e.g., “look alike” customers), develop new goods and services, and for security and fraud prevention.

We obtain this data directly from you when you order goods or services and when you sign up for our services or marketing.

We may also obtain your identifiers from affiliates (e.g., when you interact with their sites) and partners (e.g., to verify parts or all of your address).

Personal characteristics – e.g., clothing size, self-identified gender, age, etc.

We may use this data to personalize our goods and services to you, market to you, analyse other data we collect, identify other potential customers (e.g., determine how many customers are a certain size), and develop new goods and services.

We obtain this data directly from you when you order products and services (e.g., the size you select) and when you provide us that information (e.g., when you create an account).

Commercial information – e.g., payment information, purchasing history, product or service interests, product reviews, estimated income, etc.

We use this data to personalize our goods and services to you, market to you, analyse other data we collect, identify other potential customers (e.g., determine how many customers share product interests), and develop new goods and services.

We obtain this data from you when you order or browse products and services (e.g., purchase history) and when you provide us that information (e.g., product reviews).

We may also obtain commercial information from affiliates (e.g., purchase history on their sites) and partners (e.g., estimated income).

Internet and network activity – e.g., IP address and location data, device ID, browse history, etc.

We may use this data in order to identify you, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyse other data we collect, identify other potential customers (e.g., “look alike” customers), develop new goods and services, and for security and fraud prevention.

We obtain this data directly when you interact with our websites, and digital properties (such as in store Wi-Fi). We may also obtain this information indirectly from cookies, tags and other digital tools, from affiliates (e.g., when you interact with their sites) and from partners.

Images, audio, video, social media posts, etc.

We may use this data in marketing when you allow us to do so (e.g., post a review), to measure your engagement with our brands (e.g., social posts), to deliver you services, develop new goods and services, and for security and fraud prevention.

We obtain this data directly from you when you post to our websites or social channels, or tag us on social.

Education, professional, or employment related information.

We may use this data to market to you, personalize our goods and services to you, associate other data with you, analyse other data we collect, identify other potential customers, and develop new goods and services.

We obtain this data when you provide it to us. We may also obtain this information from affiliates and partners (e.g., when working with a partner to market to a college’s students or alumnae).

Communications with you, e.g., email, chat logs, etc.We may use this data to provide you goods and services, develop new goods or services, market to you, and for security and fraud prevention.

We obtain this data when you communicate with us.

Inferences drawn from other information.

We may use inferences drawn from other data to identify you, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyse other data we collect, identify other potential customers, develop new goods and services, and for security and fraud prevention.

We may make inferences drawn from other information based on our own observation, analysis or algorithms.

We may also obtain inferences from our affiliates or from partners

 How We Share Your Data

We do not transfer your information to third parties in exchange for money and we will not do so. However, we do transfer personal information to certain third parties in order to operate our business (for example, to deliver your orders).

We want to be careful with and respectful of your information. Therefore, we intend to comply with all applicable laws regarding the collection, use and transfer of your data.

We may share your data with our affiliates, service providers, certain third parties, and as necessary for legal requirements.

Affiliates. Affiliates are companies that control, are controlled by, or are under common control with us.  We may share your data with our affiliates.

Service providers. Service providers are partners who have agreed to use your data only for the purpose of providing the services in our contract and who have agreed not to “sell” your data. We may share your data with our service providers as described below.

Third parties. Third parties are unaffiliated companies that have not agreed to limit their use of your data only to provide the services in our contract and/or have not agreed not to “sell” your data. For example, they may need to use the data to provide you services directly that go beyond our contract with them (e.g. your credit card company). We share your data with “third parties” only as allowed by applicable law.

“Personal” vs. Anonymized Information. We collect and maintain both “personal” and anonymized data. “Personal” data is information that identifies you or could reasonably be associated with or linked to you. Anonymised information is data that is not linked and could not reasonably be linked to you.